top of page
Hi, I'm Aurelia
I build research-driven strategies that transform complex platforms into clear, human-centered experiences.
UX Research & Content Strategy Leader | Amazon (2025)
Highlights
-
Spearheaded longitudinal insight systems into product strategy at Amazon's D2AS division, building feedback loops that shaped global roadmaps.
-
At Centene, designed the scalable research ops infrastructure (reporting playbooks, recruitment systems, research standards integrated into sprint planning, and more) supporting teamwork, sustainable practices, and cross-functional team engagement.
-
Delivered insights that informed content strategy and roadmap prioritization across 4 SaaS tools, improving task success by 30% and establishing a unified platform experience.
-
Mentored and developed over a dozen junior researchers and designers across matrixed teams, fostering inclusive, high-performing research culture.
bottom of page