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Hi, I'm Aurelia

I build research-driven strategies that transform complex platforms into clear, human-centered experiences.

UX Research & Content Strategy Leader | Amazon (2025)

Highlights

  • Spearheaded longitudinal insight systems into product strategy at Amazon's D2AS division, building feedback loops that shaped global roadmaps.

  • At Centene, designed the scalable research ops infrastructure (reporting playbooks, recruitment systems, research standards integrated into sprint planning, and more) supporting teamwork, sustainable practices, and cross-functional team engagement.

  • Delivered insights that informed content strategy and roadmap prioritization across 4 SaaS tools, improving task success by 30% and establishing a unified platform experience.

  • Mentored and developed over a dozen junior researchers and designers across matrixed teams, fostering inclusive, high-performing research culture.

FEATURED PROJECT

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MOTOROLA SOLUTIONS
HARMONY 


Lead UX Research & Strategy on the integration of a number of Motorola's digital products to provide an intuitive, holistic, & seamless experience for customers

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© 2025 AURELIA RAYE  All rights reserved

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